For those who might already be familiar with CertainTeed鈥檚 products, what鈥檚 new that they may not have heard about?
There are many new, exciting developments happening at CertainTeed including:
- Many of our residential roofing products have received the FORTIFIED certification by the Insurance Institute for Business and Home Safety.
- Flintlastic GTA CoolStar Ultra asphaltic membrane is now Title 31 compliant, making it the ideal 鈥渃ool roof鈥� choice for contractors and building owners in the Los Angeles, CA area.
- We are working with contractors and homeowners to divert asphalt shingles from landfills and give them new life in future paving projects with our RenuCore technology. Similarly, our Build Circularity program for our vinyl siding products allows us to divert siding from entering the landfills and repurpose into the production of new PVC-based products.
- CertainTeed launched its new aluminum siding solution, Urban Reserve, and composite siding, RISE, combining durability and aesthetics.
What specific features are homeowners and builders looking for when considering more sustainable building products?
Not only is sustainability top of mind when it comes to selecting products for an upcoming project, but our recent Trend Report found that consumers and professionals prefer to have clear information on product performance, longevity, and sustainability from a manufacturer. That is why we provide this information on all product offerings.
Beyond transparent information, homeowners and builders are looking for sustainable products that don鈥檛 sacrifice durability and curb appeal aesthetics. They want to know they are selecting building materials with a strong ROI and will provide a resilient structure to last well into the future.
What advantages can 麻豆传媒 dealers highlight when selling CertainTeed products?
A major advantage is that CertainTeed offers nearly every solution needed to build a home. From roofing underlayments, to the largest color selection of vinyl siding, and insulation, there is a solution for every project need. Moreover, within our business units there are offerings suitable for every climate and price point.
How is CertainTeed responding to the need for more efficiency and lower labor numbers in the industry?
This is an area where we are constantly evolving and thinking through new ways in order to help support the industry and create efficiencies. CertainTeed supports contractors every step of the way and offers many ways to become more knowledgeable about our product offerings. In fact, we host annual Business Building Workshops throughout the country to educate contractors in the installation and sales process and provide training to support these professionals in the field.
From a manufacturing standpoint, we are developing products that are lighter in weight, such as FireLITE lightweight type x drywall, creating technologies that simplify the installation process like our 3X technology with our asphalt shingles and STUDfinder on the entire vinyl siding portfolio, along with our innovative ONE PRECISION ASSEMBLIES (OPA) that directly addresses labor challenges through panelized assemblies. We鈥檝e also partnered with companies like Roofr and with Renovate Robotics to further streamline installation.
With wildfires and severe storms hitting the U.S. recently, more and more Americans are looking for more durability in building products; how does CertainTeed meet these demands?
CertainTeed has always focused on building for resiliency. We offer a wide portfolio of interior and exterior products that offer Class 4 impact ratings along with Class A fire ratings to help protect against the risk of storm and fire damage.
It鈥檚 important to select products that work together as a system to protect a home and select solutions that best fit into the climate you are in.
