鈥溌槎勾� Talks鈥� hosts top professionals from different sectors of the lumber and building material industry to share their expertise, with a heavy emphasis on practical, tactical strategies to help you serve your markets and grow your business.
In this episode of 麻豆传媒 Talks Social Media,听, VP of Marketing & PR at听, shared the mentality and tactics that took them from their small social media presence in 2016 to roughly 700,000 followers on all their platforms combined in 2025.
Key points Amy shared include the Super Bowl ad that skyrocketed their brand awareness, how innovation and remaining digitally current contributed to their growth, and the kind of themes their content is built around.
This is a story of investing in the digital landscape and reaping its rewards.
Thank you to听 for sponsoring this episode of 麻豆传媒 Talks Social Media.
Please send all podcast inquires to sally@lbmjournal.com
Watch this conversation and more great content from 麻豆传媒 journal via our YouTube channel听
And be sure to subscribe from your favorite podcast platform below:
Prefer to read about it instead? Take a peek at the transcript below:
(Editor鈥檚 note: Transcript is AI-generated and may include some errors.)听
Sally Traxler-Lacey听 00:00
This episode of 麻豆传媒 talks social media is sponsored by PWT. At PWT, you get more than an engineered wood supplier. You get a true partner who鈥檚 ready to support your success. Coast to coast. That鈥檚 something they鈥檙e willing to shake on.
听
Sally Traxler-Lacey听 00:18
Welcome to 麻豆传媒 talks social media. I鈥檓 Sally Lacey, the Social Media Manager for 麻豆传媒 journal, and every other week I have conversations with lumber dealers from around the country about how they鈥檙e using social media to grow their business. I hope you stick around, because it鈥檚 time to get social.
听
Amy Smiley听 00:39
Amy, smiley, hello and welcome to LVM talk social media. Hi. How are you? I鈥檓 doing well. How are you? It鈥檚 nice to meet you. It鈥檚 nice to meet you as well. I鈥檓 excited about this. Yes,
听
Sally Traxler-Lacey听 00:55
this is you, and I鈥檚 first time meeting. So let鈥檚 just start it out. Can you introduce yourself and who you work for to the podcast, yeah.
听
Amy Smiley听 01:07
So my name is Amy Smiley. I鈥檓 the Vice President of Marketing at 84 lumber, and I鈥檝e been with the company for nine and a half years now.
听
Sally Traxler-Lacey听 01:17
Awesome. Yeah, awesome. So where are you located?
听
Amy Smiley听 01:23
Because 84 lumber is nationwide, yeah, so 84 lumber is actually headquartered in 84 Pennsylvania. Oh, yes, we鈥檙e named after the town of 84 Wow, fun fact. Yeah, and so it鈥檚 just about 20 minutes south of Pittsburgh. So I鈥檓 located at our team headquarters in 84 PA. I live in Pittsburgh, so 84 is one of the largest companies and employers in this area as well. But yes, we鈥檙e nationwide. We have 320 facilities in 34 states. We have 7500 associates that work for us across the country. And we are second generation family owned. Maggie Hardy is our current owner and CEO. Her father, Joe Hardy started the company in 1956 so we鈥檙e getting close to 70 years in business.
听
Sally Traxler-Lacey听 02:25
Oh my gosh, that is awesome. Well, I am so happy and excited that you agreed to join me on here, because when it comes to a social media presence. 84 lumber is pretty massive in this industry, so I wanted to just hear about your guys鈥� journey with that. How does that sound?
听
Amy Smiley听 02:52
That sounds great. I鈥檓 happy to talk about it.
听
Sally Traxler-Lacey听 02:54
Well, awesome. I guess just my first question is like, When did 84 lumber start utilizing social media, I would just guess it鈥檚 kind of like when it all came out 15 or so years ago?
听
Amy Smiley听 03:11
So I started with the company in January of 2016 and at that point, I believe we had a company, Facebook page and an Instagram page and a YouTube channel. I don鈥檛 know if you would call it that. And so it was very basic. There weren鈥檛 a lot of followers. I mean, very small. I mean, it was under 1000 followers on Instagram, and Facebook was just a main company page, again, couple 1000 followers. Maybe, I don鈥檛 even know that might be generous at that point.
听
Amy Smiley听 03:50
We are lucky at 84 because we have a dynamic and forward thinking owner and CEO Maggie. And so she, when I came on board, she kind of said, I want to take us into the modern digital world, like we need to be doing all of these things. And so it was a literal little bit of a culture shock, because this is a as you know, in this industry, everything is very traditional. You know, it was like word of mouth, grassroots. What are you talking about? Why do we need a Facebook page? I remember getting pushback saying my customers not on Facebook. And I was like, maybe they aren鈥檛, but they鈥檙e going to be. And so that really was the start of, okay, let鈥檚 start really focusing on social and digital media and what that looks like for our company and our brand. Our team was not set up for that. We didn鈥檛 have a social media person. We didn鈥檛 have a digital marketing person, and so over the years, those roles have evolved. I. We鈥檒l talk a little bit of more about that, I鈥檓 sure, as we continue on our conversation. But we had to put the right people in place to get to where we are right now and understand that this was an investment, and it really needed to be a part of our overall marketing plan and strategy moving forward
听
Sally Traxler-Lacey听 05:22
totally. I love that just kind of the idea of innovating and just moving with the times, because I think that鈥檚 where a lot of great growth can come from. And I also just love that example of you guys in 2016 with, you know, a Facebook and an Instagram page, because I think that鈥檚 where a lot of smaller 麻豆传媒 dealers just are at right now. And so, yeah, yeah, so and so. Fast forward, almost 10 years later. Here you guys are. You have roughly like 700,000 followers combined on your guys鈥檚 platforms. So how did you get there?
听
Amy Smiley听 06:09
I鈥檓 so proud. Yeah, no kidding. So, so one of the reasons and why we experienced so much growth on Facebook was that Maggie wanted to do a Super Bowl ad in 2017 so I don鈥檛 know if you have seen the ad or heard of it, but it was a total industry disruptor, and so I bucket list for me, right, doing a Super Bowl ad. Never thought coming to 84 lumber that that would be on my list, but it was, and it was awesome. We experience a huge amount of growth and uptick on Facebook. Mm, hmm, because of the Super Bowl ad, it was slightly controversial. People were like, who鈥檚 84 lumber? What are they doing? And so that really kind of bumped it up quite a bit, like we went from zero to like 100 Okay, fast.
听
Sally Traxler-Lacey听 07:02
So why is it a little controversial, if I can ask.
听
Amy Smiley听 07:07
So it鈥檚 called the journey, and it was really about a mother and daughter who were making their journey from Mexico to the United States, and at that point in time, that鈥檚 when we were talking about the wall and so and part of this whole thing, you know, Fox and the NFL, everybody had it like, you can鈥檛 show the wall. It鈥檚 too controversial. Blah, blah, blah. Also, people are like, Why is a lumber company like Maggie鈥檚 thing was, we鈥檙e not here to just sell you a two by four. We鈥檙e here to talk about our company, our culture, our message. And the overall message was, the wills to succeed is always welcome here. So we needed people. We want people come and work for us. And so that was the overall message. It was a recruiting piece, more so than come and buy lumber from us or building materials. But it resonated with across the board, right?
听
Amy Smiley听 08:10
And everyone here has their own 84 lumber journey. I have mine. Mine is unique. You鈥檝e heard a little bit about mine, but every single associate that works here has their own journey. So that鈥檚 why, I mean, it鈥檚 still on, like, ad ages list of top whatever Super Bowl ads. Oh, my God. You know we鈥檙e, we鈥檙e coming up on, like, nine years since we鈥檝e done it, and it鈥檚 still one of those pieces that, like, we get a media mention even this many years later, because so many people were that鈥檚 why the concept, yeah, so that really helped launch it. But, you know, the overall strategy and plan was incorporating growing our platforms. We have monthly goals and KPIs that we focus on okay. And so every year, that number just keeps growing because we鈥檙e accountable month after month of what content, what do we need to do to get those numbers and those follower growths up? So it鈥檚 it鈥檚 a key part of who we are. And now it鈥檚 funny, everyone, like snows about us, sees us and kind of emulate, some people emulate, kind of what we鈥檙e doing. And it鈥檚 exciting to see how this industry has evolved. And I鈥檓 proud to say that this team here really has or looked at as a leader in that space, in this industry.
听
Sally Traxler-Lacey听 09:38
Totally. So you guys started out on Facebook and Instagram. You鈥檙e also now currently on LinkedIn. Tiktok looks like YouTube. Hopefully I鈥檓 not missing any
听
Amy Smiley听 09:51
Well, Pinterest as well. Yeah, so and Twitter and X, we鈥檝e kind of always we were on X during the Super Bowl time too. So it was always kind of Facebook, Twitter, Instagram, and then we created a LinkedIn company page, which we鈥檙e at like 90,000 followers, I think, on LinkedIn. So that鈥檚 really become a huge presence for us. And our associates are really engaged and actively post and are excited to talk about their current projects or their customers.
听
Sally Traxler-Lacey听 10:29
Totally exciting to see, yeah, that鈥檚 that鈥檚 so big on LinkedIn, is those individual presences. So you鈥檙e on these several different platforms. So can you explain a little bit like the difference in kind of the purpose of these different platforms for you guys, like, how is your goal? Is your goal on Facebook and Instagram, maybe different than your goal on LinkedIn or Tiktok or Pinterest?
听
Amy Smiley听 11:00
Yeah, I think, you know, we have an overall baseline goal, which is pretty standard across the board for follower growth, but in regards to content and different campaigns, those are obviously much different. So LinkedIn is very focused on business, business development, careers, more on the professional side, not saying that it鈥檚 not professional on the other channels, but Instagram tends to be in Tiktok. Obviously, we鈥檙e still, we鈥檙e still figuring out our spot on Tiktok. I would say we originally kind of created it for recruiting. Yeah, that鈥檚 the next generation of 84 lumber. They鈥檙e on Tiktok. They want to see Day in the Life videos. They want to see, how is 84 lumber giving back to the community. So that鈥檚 kind of the content and the way that we鈥檙e evolving that Instagram, that鈥檚 really where we work with a lot of our influencers. So you鈥檒l see those reels, you鈥檒l see someone coming into the store and getting the material and going back to their home or wherever, and building that project, and kind of seeing that come to life Facebook. I like to call that our traditional social media, because it鈥檚 kind of the OG, right, and that skews a little bit older based on demographic, but I will say that鈥檚 where a majority of our main customers are getting information about 84 lumber I like to call Instagram kind of that next generation of Home Builders, right? Maybe they鈥檙e not. They鈥檙e taking over, like their family business, they鈥檙e really actively involved, but it鈥檚 going to, you know, really increase over the years. And they want to see the pretty pictures, they want to see the video with the with the fun music over it, so and, yeah, so that鈥檚 kind of how we approach it a little bit differently. Pinterest is more inspiration. We鈥檝e just tested out advertising on that platform. So again, always testing and learning. And we鈥檝e learned a lot over the years.
听
Sally Traxler-Lacey听 13:14
Love it. That鈥檚 That鈥檚 fantastic. Like these different platforms, you鈥檙e 100% right. They have these different audiences, and I love that you guys are just you have the resources to be on all of them and reach all of these different audiences, and you鈥檙e so smart about doing it, because the way to do it is through different kinds of content. I had, yeah, I had seen you guys on Tiktok before, and I was kind of looking through your content a little bit and like, oh, you know what鈥檚 on here? And then I came across a recruiting video, and I was like, genius being on Tiktok for recruiting, especially with your guys鈥� company. I think it makes a lot of sense with how many locations you have like Tiktok is. I mean, a lot of people are on Tiktok,
听
Amy Smiley听 14:09
and we鈥檝e, we鈥檝e dabbled in advertising on Tiktok and using it for recruitment marketing purposes. So like, if there was a job opening or a career fair, we鈥檙e able to target certain zip codes within within that area. So again, learning, testing, seeing how that works. Are we and we鈥檙e getting leads from it, and are these leads quality leads, or is it just a bunch of bots? Yeah. So again, lots of learning in the last few years.
听
Sally Traxler-Lacey听 14:40
I mean, I鈥檓 a team of one, and it鈥檚 lots of learning for me too. Like, okay, looking at last month, you know what did well, what didn鈥檛 do well, and just continually learning about the platform, about your audience and all that. I鈥檓 curious about your social media team. So. What, what does that look like for you guys? Who鈥檚 on it? You know, what are their roles?
听
Amy Smiley听 15:07
So, I mean, this credit is all due to Amanda Fox. She鈥檚 our social media manager. She鈥檚 amazing. She really puts together amazing content and is open to new ideas. And you know, we have our we also have a digital strategist, Ashton, who鈥檚 also amazing, and she helps with our Tiktok and our YouTube channel. She also helps with our social media for some of our other subsidiaries, which we have a billboard company and we have a we have a sign shop, so she鈥檚 also doing those platforms as well. So everybody kind of works together. So we鈥檙e going to keep building this team. You know, as we keep gaining momentum, and our leadership team really is more bought into having this presence, it gives us the fuel we need to continue to invest and grow. But like our PR team, they鈥檙e also involved. So things that we鈥檙e doing in the media, they鈥檙e sending that content to Amanda. I could shout out everybody鈥檚 name on our team, but I鈥檓 sure, not sure everybody wants to hear everybody鈥檚 name, but they鈥檙e all amazing and wonderful at what they do. We also have all of our graph we have a graphic design team, so all of our graphics are done in house, which also feeds into the social so it really is a team effort. It鈥檚 not just one person you know, doing everything, like creating the graphics and the cop all of that. Like, it really, truly is a collaborative experience.
听
Sally Traxler-Lacey听 16:39
Yeah, all of those things go into it. The graphics digital strategist is a title I鈥檓 a little less familiar with, but I am surprised to hear that you only have one social media manager, considering how large your presence is. So, yeah, shout out to the entire team.
听
Amy Smiley听 17:00
Yeah. Yeah. No, we, we are very lean and mean. We do a lot with a little bit. I say that all the time, but again, you got the right people in the right seats who are passionate about what they do. And I truly have a team of passionate marketers and who believe in the brand and the story that we鈥檙e telling.
听
Sally Traxler-Lacey听 17:24
Can you share with us? Amy, throughout this journey of like, nine years, if there have been any you mentioned the SuperBowl commercial, any other campaigns that really helped to just continue that growth for you guys online and like whatthey were kind of focused on.
听
Amy Smiley听 17:48
So May is a really big month for us. That鈥檚 our we鈥檝e termed it operation appreciation. So we just celebrated 10 years of doing that, and we鈥檙e going to have 10 years of also doing breast cancer awareness month. So I think continuing to have these camp these month long campaigns, where it鈥檚 multifaceted, a lot of different organizations that we鈥檙e working with, we鈥檙e getting our associates on board and excited about the initiatives that we鈥檙e doing that鈥檚 really been key for us, partnering with passionate and reputable influencers, that鈥檚 also something that has helped with our growth.
听
Amy Smiley听 18:29
We鈥檝e learned a lot working with influencers, and we get reach. I mean, people reach out to us all of the time, saying, I have this project. I have a following, but we鈥檙e very particular about who we work with, because at the end of the day, we want to be authentic. We want to be authentic to who we are. We don鈥檛 want it to just be a name post, you know, posting pictures and tagging us. We want them to actually go into the store, interact with our associates, buy our product, take it home, mm hmm, show that they鈥檙e actually using it. We We鈥檝e tested this a lot over the years, and that鈥檚 really what performs well. And a lot of people flash big names, HGTV all that. And while we have worked with those people, we鈥檝e learned who is our right target influencer and how you know they can best tell our our story. And we also partner with a lot of our key vendor partners, like a James Hardie and Anderson windows and LP siding, and that鈥檚 been really beneficial to us, because it鈥檚 the power of two brands, not just one. And you know, they鈥檙e they鈥檝e said to us like we don鈥檛, we鈥檙e not doing this with anybody else, like you guys are coming to us with these ideas, and we love it. So you.
听
Amy Smiley听 20:00
I鈥檓 really proud of the work that we, we鈥檝e done, and our partners that we continue to evolve and create new content. We actually were just filming some stuff a few weeks ago for Hispanic Heritage Month, which is kicks off in September, somewhere to come on that. So we don鈥檛 wait until it鈥檚 that time. We鈥檙e always planning and making sure that we鈥檙e all aligned and the messaging makes sense, and we鈥檙e not just throwing up a graphic and saying we鈥檙e a part of whatever that there鈥檚 really true meaning behind it, right.
听
Sally Traxler-Lacey听 20:36
I love that idea of campaigns working for 麻豆传媒 journal, we also, I mean, we have our yearly campaigns like the 40 under 40, the 麻豆传媒 100 and that is so helpful as like an outline for content to create based on campaigns. So I love that you guys also are kind of creating those and sticking with those based off of things that you want to highlight as your business and something I鈥檓 also hearing just talking to you. The message is that you guys are innovating like you鈥檙e staying, you鈥檙e doing where you鈥檙e you鈥檙e going, where things are moving, and I and I that鈥檚 just that鈥檚 got to be such a huge part of the growth, like with the influencers, you鈥檙e, at least in my mind, you鈥檙e kind of known for that, because I don鈥檛 think a lot of people in our industry, In the 麻豆传媒 industry, as dealers, are doing that. So when did you guys start that? Start start doing that?
听
Amy Smiley听 21:51
I would say we definitely started testing out the influencers prior to COVID and then during the pandemic, people were at home and they were doing projects, and they they wanted to. We capitalized on that a little bit, right? Because people wanted to build a deck or a pergola or remodel their bedroom or do an accent wall. And so we did like different like DIY challenges, and we got a lot of content from that. And that鈥檚 really, I think, when it went from like, we worked with like one or two people to we鈥檝e got multiple projects going on each month for influencers, wow, yeah. And we try to be like, hey, you know, they鈥檙e all not doing the same project. They鈥檙e not in the same regional area. So, like, we鈥檙e working with people in California, Atlanta, you know, North Carolina, Pennsylvania, it really we want to show different regions. We鈥檝e done stuff in Chicago and different you know, we want to show the variety of projects in different markets, and that we鈥檙e not just a one trick pony.
听
Sally Traxler-Lacey听 23:06
Totally. And I鈥檓, I鈥檓 sure you have people in your DMs messaging you that just makes sense for the influencer community.
听
Amy Smiley听 23:15
Yes, always.
听
Sally Traxler-Lacey听 23:17
What are some of what are some things that you look for in an influencer partnership?
听
Amy Smiley听 23:25
So one we look at their their pages, right. We want to see their esthetic, their messaging, that there鈥檚 nothing that doesn鈥檛 align with our core values as a brand and as a company, right? We want to make sure they have a decent following, right? It can鈥檛. They can鈥檛 have like, 1000 followers. And you know, that鈥檚, that鈥檚 just not, you鈥檙e not there yet. You鈥檙e on your way, but you鈥檙e, you鈥檙e just not there yet. We also like people who are willing to be flexible, right? We want people to actually do this for a trade of materials, right? Not just money, that you鈥檙e actually going to use our products, and we鈥檙e going to provide those products to you, and you find value in that. Again, it鈥檚 all about I鈥檓 saying this word authentic, not just like, Oh, I鈥檓 doing this because they鈥檙e paying me to do this. Do you know your products are you can? Are you an expert in what you鈥檙e influencing?
听
Amy Smiley听 24:30
So a lot of those things are really important to us, but again, making sure that they鈥檙e they鈥檙e esthetically pleasing their page. Like, if we鈥檙e dragging people to their page, like, what does that look like? Does it align with ours? What are their core values? What鈥檚 their messaging? Is there anything glaring on there that just we wouldn鈥檛 want to be associated with that person? So we do a whole vetting process, and then just understanding that we really like to do a trade of material.
听
Sally Traxler-Lacey听 25:00
Yeah, so influencers, I鈥檓 assuming that that is mainly for Instagram and maybe Facebook.
听
Amy Smiley听 25:08
Yeah, it鈥檚, it鈥檚 mainly for Instagram. We鈥檝e done some influencers who are just strictly Tiktok, and then some are like, hey, I鈥檒l cross promote on my Facebook, Instagram, Tiktok, YouTube. So it really just depends on who the influencer is and where they鈥檙e strongest, and that鈥檚 really what we focus on. But we鈥檝e, we鈥檝e relied a lot on influencers to help us grow our Instagram.
听
Sally Traxler-Lacey听 25:37
I am curious if you would be willing to share just some examples of like, the best performing content currently on the the different platforms that you鈥檙e on. I noticed on Instagram you guys are great. You know, hopping on trends and the influencer collabs are huge. So anything else for Instagram, Facebook, LinkedIn, Tiktok.
听
Amy Smiley听 26:03
So, so recently we so you see all these trendy videos, right? You see all the reels, and you鈥檙e like, oh, some people hop on them and it just falls flat, because it鈥檚 just, it just doesn鈥檛, it doesn鈥檛 hit. But recently we did two which turned out awesome. We did the air ball one mm, and that one is performing really well, actually. And then we did the one propaganda I鈥檓 not falling for. Oh yeah, I think I said that one, yeah. So again, those ones worked out great. But, you know, some of these other challenges and things like that, that鈥檚 just not anything. That鈥檚 just kind of like borders on not being professional. We took those, and I think it was like the air ball was, Oh, so you鈥檙e a lumber company, so you just sell two by fours and plywood, and then it shows like these massive, like, multi family buildings with like trusses swinging and like all like, you know, you just think like lumber, and people don鈥檛 realize the magnitude of these projects, that 84 lumber is right a part of
听
Sally Traxler-Lacey听 27:19
Yeah, trends like thinking about the air ball one the idea behind the trend like you is, is to get a message across. So these trends can be so helpful in like, being Yeah, culturally relevant, while also getting that message across.
听
Amy Smiley听 27:37
Mm, hmm. So what about and then we partnered with it was a little bit of a unique partnership, but there鈥檚 this nine year old tractor kid, Jack, just a Jackson thing, and I鈥檓 sure you鈥檝e seen him on our page. He has like a million followers across Tiktok, Instagram and Facebook and YouTube, and we built him a custom pole barn, so, and we took him on a tour of a trust plant. We took him on a tour of a store. And so again, taking this, this influencer, and somebody who maybe you wouldn鈥檛 think would partner with 84 lumber, but people love him, and they love his content. And so that鈥檚 just, you know, something unique, another kind of we鈥檙e we actually just wrapped his final reveal of his barn, so we鈥檙e going to be posting that video soon.
听
Sally Traxler-Lacey 听28:32
Oh, fun. And that鈥檚, yeah, I have seen those comments, and it i The consensus is that people love this kid. Yes, I don鈥檛 know him, but that鈥檚 what the comments are. Yeah, awesome. What about LinkedIn? What are you guys sharing there that is doing?
听
Amy Smiley听 28:55
Well, I would say a lot of our charitable efforts, right. So things that we鈥檙e doing within the community, and we usually have great video content tied to that. So we actually just shared a video today that partnered with the Pittsburgh Penguins, again, thinking about two brands and the power of telling that story. So, you know, we are a partner of the Pittsburgh Penguins, and you know, that could just be viewed as a sponsorship, but we like to take it to the next level and say, how do we work together and do good in the community, and how do we tell that story? So we鈥檙e very focused on military and veterans. They鈥檝e taken that this is the off season for them. On Friday, we built 116 bikes for military families to give to kids, and so they came, they picked up their bikes. We built them. And, you know, just telling that story that performs really well. Thought Leadership podcasts different things that our leaders are participating in and sharing that out.
听
Amy Smiley听 30:00
Maggie鈥檚 on there. She鈥檚 active on her page. Frank, our COO, he鈥檚 posting about new locations that we鈥檙e opening and getting excited about what our associates are do, what our associates are doing. It鈥檚 not just about liking that post. It鈥檚 about creating your own content and sharing that out. And people respond really well to that.
听
Sally Traxler-Lacey听 30:21
So is it kind of just Maggie and your COO that take to LinkedIn? Or do you is it kind of a company wide culture?
听
Amy Smiley听 30:32
It鈥檚 a company wide culture across the board, and we encourage people to share their stories their stores, so that they can reach their customers. And every market, as like I said, is so different, and being able to see that wide variety of content across the board really does help with engagement.
听
Sally Traxler-Lacey听 31:00
Totally LinkedIn is a really fun and powerful platform, I think,
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Amy Smiley听 31:07
yeah, and we actually put together, like, tips and tricks and best practices that we share out with our associates on and tell them. Because a lot of people are like, I don鈥檛 know how to even get started. And it鈥檚 like, here鈥檚 how you create a page. You upload a profile picture, you know, make sure you are following 84 lumber and, like, we put together all of this. So it makes it easier, because I hear it a lot. It鈥檚 like, I don鈥檛 want to own time for it, you know, I don鈥檛 even know where to start. And so our team really works to help anybody who needs assistance on that end, yeah. And we have it on our internal website, on cover photos and different things like that that they can use to get started.
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Sally Traxler-Lacey听 31:53
Nice, yeah? And it鈥檚 so nice when it is kind of a company culture and celebrated, because I think a lot of people, that鈥檚 kind of the people, or sometimes people feel weird for posting on social media, or for, like, doing these things and but when it鈥檚 the culture, it just makes it so much easier. And I think people struggle with that. I hear that in the industry is like our sales reps just they don鈥檛 post on LinkedIn. But so we鈥檙e trying to kind of say, like, No, it鈥檚 good for you, it鈥檚 good for the company, it鈥檚 just good for everybody. Like, let鈥檚 all participate.
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Amy Smiley听 32:32
Another thing that I do want to mention is that we鈥檙e obviously a woman owned company, and so we really focus on, we鈥檙e going back to the campaigns women in construction week, Women鈥檚 History Month, and really being advocates and talking about our WBE division, who work with other women owned businesses within this industry and help grow and provide, you know, resources to women and showing like and telling their story. I鈥檓 like, This is what鈥檚 important. Like, I need to tell my story, because somebody can see, okay, she鈥檚 done it. I can do it. And that rat resonates across all markets, all stores, you know, we have, you know, install project managers. It鈥檚 not just a corporate job like we have women working in our stores. They鈥檙e on job sites every day. We have sale very successful sales associates within this company who are women, and so continuing to highlight and shed a light on that is really part of who we are, and being a woman owned company, and having a leader like Maggie, who鈥檚 been in this industry basically her entire life, is a great story to tell.
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Sally Traxler-Lacey听 33:49
Mm hmm, and I think you guys are doing a really good job of spreading it, because I I knew that, and I had never, you know, had a conversation with you, but I knew that you guys were a woman owned and all that, because I see it so, yeah, yeah. Just to kind of finish off that question, do you have any specific pieces of content for Facebook or and Tiktok?
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Amy Smiley听 34:15
Tiktok, I would say it is kind of the career videos that work really well. We do profile pieces of our associates. We try to enter so we have a manager of the year, a rookie of the year, an Area Manager of the Year, and it kind of goes through their their journey at 84 lumber, and we slice and dice that. That鈥檚 a great thing about Tiktok, is that we have this amazing, professionally produced video content, we can take it and slice it into different segments that work best for that platform. And I think that works really well on Tiktok, yeah, Facebook, I would say, you know, as I said, a majority of our customers are on there. I think anything i. That is related to our projects. A lot of our video cons, like our professionally produced video content, performs really well on Facebook as well, and we boost that and promote it, yeah, as much as we can.
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Sally Traxler-Lacey听 35:13
Okay, that鈥檚 that鈥檚 good to know. Oh, Facebook, it鈥檚 totally a reality that there are a lot of people on Facebook,
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Amy Smiley听 35:28
I鈥檓 hoping that it鈥檚 going to shift, but it鈥檚 still very much a a top used platform.
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Sally Traxler-Lacey听 35:35
Totally. Yeah. No, I, I find Facebook to be great for 麻豆传媒 dealers spam, because it鈥檚 still kind of the way that it always has been with being involved in your local communities, and when you鈥檙e a local business for a lot of these it鈥檚 a helpful platform, definitely.
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Sally Traxler-Lacey听 35:53
Thank you so much for being here. You guys are amazing. Amy, how we kind of close this out is, what advice would you give to 麻豆传媒 dealers on how they can grow their socials and grow their business?
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Amy Smiley听 36:11
I would say two things, have a plan, execute that plan and have the right person that鈥檚 knowledgeable executing that plan. Everybody thinks they can do social media because they have a personal page. A business social account is a lot different than a personal account, and you have to approach it in that way, and you have to have guidelines in place, and I think once you have those basic things set up, you鈥檙e going to be successful. I also say you do not have to post every day. If you don鈥檛 have the content, don鈥檛 post it. You have to believe in what you鈥檙e posting. Don鈥檛 just say, I need to post because I have to post every single day. I see this all the time, and it鈥檚 like that post isn鈥檛 even worthy of being on your page. Make sure that your content is relevant, it鈥檚 professional, and it鈥檚 what your target audience wants to see, and you know, will engage with.
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Sally Traxler-Lacey听 37:16
Amy. Thank you so much for coming on here and representing 84 lumber and sharing all of your knowledge with us, we appreciate it.
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Amy Smiley听 37:24
Of course, it was my pleasure. Thanks so much.
