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Bloedorn Lumber rebrands as Bloedorns

Bloedorn Lumber announced in October the company has rebranded as Bloedorns. The company shared the announcement via social media:

“We’re excited to introduce our new brand identity as Bloedorns! This update celebrates our 107-year legacy and commitment to our communities. Our new tagline “Products you need. People you trust.†incorporates our core values and guiding principles and highlights our employee-ownership who make our success possible.

Honoring our history, we’ve reimagined the familiar ‘B’ from the ‘BLC’ monogram into a bold, standalone icon that symbolizes the high standards we uphold. This refreshed look marks a new chapter as we continue building strong relationships with you. Check out our new logo—we’re excited for what’s ahead as Bloedorns!”

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