Sales & Operations
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Sales & Operations
Where does customer loyalty come from?
Columnist Bill Lee says, "Loyalty doesn’t occur by accident; it must be earned."
Sales & Operations
Wisdom helps salespeople improve gross margin
Columnist Bill Lee says, "Selling at a reasonably high gross margin requires dedication and commitment."
Sales & Operations
With today’s technology, why do we need salespeople?
The main reason I believe we need salespeople is the simple fact that we need salespeople who can sell.
Sales & Operations
The Â鶹´«Ã½ salesperson’s role in collections
Columnist Bill Lee discusses the ability of a company to collect its outstanding credit balances and how that determines the long-term viability of the business.
Sales & Operations
How to win the prospect’s favorable attention
Columnist Bill Lee says, "You don’t earn the long-term benefits of bringing in a new customer by leading with price."
Sales & Operations
The power of consultative selling
In the world of building material sales, success is often measured not just by the sales and gross margin a salesperson can achieve, but by the relationships built with clients.
Sales & Operations
The secrets to successful prospecting
Â鶹´«Ã½ Columnist Bill Lee talks about why an effective sales strategy is key.
Sales & Marketing
You behave what you believe
Â鶹´«Ã½ Columnist Rick Davis explains why if you believe your market is the toughest market, your behavior shifts.
Sales & Operations
Keeping plateaued managers’ morale high
Â鶹´«Ã½ columnist Bill Lee explains how to deal with the inevitable plateau that many managers face.
Sales & Operations
Buying better is only part of gross margin improvement
Columnist Bill Lee discusses different ways to approach optimizing gross margins.
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